Fowles, Jib, <br/><br/>
Mass advertising as social forecast  a method for futures research 
/ Jib Fowles. 
 - x, 153 p. : ill. ; 22 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 127-149. 
<br/><br/><label>ISBN: </label>0837185955 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social prediction.<br/>Advertising--United States
<br/><br/><label>Subjects--Geographic Terms: </label><br/>United States--Social conditions--1960--1980.