McCann, John M. <br/><br/>
The marketing workbench :  using computers for better performance / 
John M. McCann. 
 - Homewood, Illinois :  Dow Jones-Irwin,  1986. 
 - 259 p. ;  23 cm. 
<br/><br/><label>ISBN: </label>087094763-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Data processing.