TY  - BOOK
AU  - Clark,John B.
TI  - Marketing today: successes, failures and turnarounds
SN  - 0135578442
PY  - 1987///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - United States
KW  - Case studies
KW  - Success in business
KW  - Business failures
ER  -