Schwartz, David J. (David Joseph) <br/><br/>
Marketing today  a basic approach 
David J. Schwartz 
 - 2d ed 
 - New York  Harcourt Brace Jovanovich  1977 
 - xxiii, 747,  56  p ill 24 cm 
<br/><br/>Includes bibliographies and indexes 
<br/><br/><label>ISBN: </label>0155550861 
<br/><br/><label>LCCN: </label>76-42016 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing