Keay, Frederick <br/><br/>
Marketing through measurement 
/ by F. Keay and G. L. Wensley 
 - 1st ed. 
 - New York  Pergamon Press  1970 
 - x, 154 p. : illus. ; 20 cm. 
<br/><br/>Bibliography: p. 151. 
<br/><br/><label>ISBN: </label>0080157645 
<br/><br/><label>LCCN: </label>70-124059 //r72 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Business mathematics