Marketing theory  distinguished contributions 
Stephen W. Brown, Raymond P. Fisk, editors 
 - New York  John Wiley & Sons  1984 
 - 375p. 24cm 
<br/><br/>Includes indexes 
<br/><br/><label>LCCN: </label>83-23452 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Addresses, essays, lectures