TY  - BOOK
AU  - Mokwa,Michael P
AU  - Dawson,William M
AU  - Prieve,E.Arthur
TI  - Marketing the arts
SN  - 0030521416
PY  - 1980///
CY  - New York
PB  - Praeger
KW  - Arts
KW  - Marketing
KW  - Management
N1  - Includes bibliographies
ER  -