TY  - BOOK
AU  - Buzzell,Robert D.
AU  - Cox,Donald F
AU  - Brown,Rex V
AU  - 
TI  - Marketing research and information systems
PY  - 1969///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Marketing research
KW  - Management information systems
N1  - Case material from the Harvard Graduate School of Business Administration; Includes bibliographical references
ER  -