Buzzell, Robert D.  1933- <br/><br/>
Marketing research and information systems 
text and cases by Robert D. Buzzell and Donald F. Cox with the assistance of Rex V. Brown 
 - New York  McGraw-Hill  1969 
 - xii, 788 p.: illus.; 23 cm. 
<br/><br/> Case material from the Harvard Graduate School of Business Administration. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>LCCN: </label>74-085156 //r852 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing research<br/>Management information systems