TY  - BOOK
AU  - Boyd,Harper W.
AU  - Westfall,Ralph L.
AU  - Stasch,Stanley F.
TI  - Marketing research: text and cases
SN  - 0256068135
PY  - 1991///
CY  - Homewood, Ill.
PB  - Richard D. Irwin
KW  - Marketing research
KW  - Case studies
ER  -