Boyd, Harper W. <br/><br/>
Marketing research  text and cases 
Harper W. Boyd, Ralph Westfall, Stanley F. Stasch 
 - 5th ed 
 - Homewood, Ill.  R.D. Irwin  1981 
 - 693p. ill. 25cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0256025304 
<br/><br/><label>LCCN: </label>80-84593 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Case studies