TY  - BOOK
AU  - Crask,Melvin
AU  - Fox,Richard J.
AU  - Stout,Roy G.
TI  - Marketing research: principles and applications 
SN  - 0205140912 (hbk.)
PY  - 1995///
CY  - Englewood Cliffs, N. J.
PB  - Prentice Hall
KW  - Marketing research
N1  - Includes index
ER  -