Crask, Melvin. <br/><br/>
Marketing research :  principles and applications / 
Melvin Crask, Richard J. Fox, Roy G. Stout. 
 - Englewood Cliffs, N. J. :  Prentice Hall,  1995. 
 - 642 p. :  ill. ;  26 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0205140912 (hbk.)  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.