Churchill, Gilbert A. <br/><br/>
Marketing research  methodological foundations 
Gilbert A. Churchill, Jr. 
 - 3rd ed. 
 - Chicago  Dryden Press  1983. 
 - xxi, 756 p. ill. 24 cm. 
 - The Dryden Press series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>LCCN: </label>82-72172 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research