Chuchill, Gilbert A., Jr. <br/><br/>
Marketing research  methodological foundations 
Gilbert A. Churchill Jr. 
 - Hinsdale, Ill.  Dryden Press  1976 
 - 683 p. : ill. ; 25 cm. 
<br/><br/><label>ISBN: </label>0030892104 
<br/><br/><label>LCCN: </label>75-21316 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research