TY  - BOOK
AU  - Tull,Donald S.
AU  - Hawkins, Del I.
TI  - Marketing research: measurement and method
SN  - 0029796407 (International ed.)
PY  - 1980///
CY  - New York
PB  - MacMillan
KW  - Marketing research
KW  - Case studies
N1  - Earlier edition entitled: Marketing research : meaning, measurement and method, 1976; Includes bibliographical references and index
ER  -