Tull, Donald S. <br/><br/>
Marketing research  measurement and method  a text with cases 
Donald S. Tull, Del I. Hawkins. 
 - 2d ed. 
 - New York  MacMillan  1980. 
 - xvii, 796 p.  ill.  25 cm. 
<br/><br/> Earlier edition entitled: Marketing research : meaning, measurement and method, 1976. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0029796407 (International ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Case studies.