TY  - BOOK
AU  - Tull,Donald S
AU  - Hawkins, Del I.
TI  - Marketing research: meaning, measurement, and method a text with cases
SN  - 0024217409
PY  - 1976///
CY  - New York
PB  - MacMillan
KW  - Marketing research
N1  - Includes bibliographies and index
ER  -