TY  - BOOK
AU  - Luck,David Johnston
AU  - Rubin,Ronald S.
TI  - Marketing research
SN  - 0135578280
PY  - 1987///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing research
N1  - Rev. ed. of: Marketing researh/David J. Luck ... (et. al.) 6th. ed. 1982
ER  -