Luck, David Johnston <br/><br/>
Marketing research / 
David J. Luck and Ronald S. Rubin 
 - 7th ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1987 
 - 683p.: ill.; 24cm. 
<br/><br/> Rev. ed. of: Marketing researh/David J. Luck ... (et. al.) 6th. ed. 1982 
<br/><br/><label>ISBN: </label>0135578280 
<br/><br/><label>LCCN: </label>86-25255 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research