TY  - BOOK
AU  - Jain,Arun K.
AU  - Pinson,Christian R.A
AU  - Ratchford,Brian T.
TI  - Marketing research: applications and problems
SN  - 0471100811
PY  - 1982///
CY  - Chichester
PB  - Wiley
KW  - Marketing research
KW  - Addresses, essays, lectures
N1  - Includes bibliographies and index
ER  -