Marketing research  applications and problems 
edited by Arun K. Jain, Christian Pinson, Brian T. Ratchford. 
 - Chichester  Wiley  1982. 
 - xiv,555p ill 24cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0471100811 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Addresses, essays, lectures