Schoner, Bertram. <br/><br/>
Marketing research 
information systems and decision making / Bertram Schoner, Kenneth P. Uhl. 
 - 2d ed. 
 - Wiley : New York  1975. 
 - xiii, 588 p. :  ill. ;  24 cm. 
<br/><br/> Authors' names in reverse order in 1st ed. 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.