Cox, Eli Peace <br/><br/>
Marketing research 
information for decision making / Eli P. Cox III ; illustrator, Carl Brown. 
 - New York  Harper & Row  1979. 
 - xviii, 437 p. : ill. ; 24 cm. 
<br/><br/> Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0912212144 
<br/><br/><label>LCCN: </label>78-025737 //r842 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing--Management<br/>Marketing--Management--Case studies