Marketing public transportation  policies, strategies, and research needs for the 1980's 
Richard K. Robinson (and) Christopher H. Lovelock. 
 - Chicago  American Marketing Association  1981. 
 - 104p. : ill. ; 23cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0877571392 
<br/><br/><label>LCCN: </label>80-12552 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Urban transportation--Marketing--Addresses, essays, lectures<br/>local transit--Marketing--Addresses, essays, lectures