Joseph, David <br/><br/>
Marketing plus  a positive approach to total management 
David Joseph and Tony McBurnie 
 - Oxford :  Heinemann Professional ,  1987 
 - 139p. ;  25cm. 
<br/><br/><label>ISBN: </label>0434909084 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management