Marketing planning models 
edited by A.A. Zoltners 
 - Amsterdam  North-Holland  1982 
 - ix,276p ill 25cm 
 - TIMS studies in the management sciences  v.18 .
<br/><br/>Includes bibliographies 
<br/><br/><label>ISBN: </label>0444863699 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Mathematical models