TY  - BOOK
ED  - AMA'S Special Conference on Services Marketing (1981 : Orlando, FL.)
ED  - Donelly, James H.
ED  - George, William R.
ED  - American Marketing Association
TI  - Marketing of services
SN  - 0877571481
PY  - 1981///
CY  - Chicago
PB  - American Marketing Association
KW  - Marketing
KW  - Congresses
KW  - Service industries
ER  -