Marketing of services 
James H. Donnelly, William R. George 
 - Chicago :  American Marketing Association ,  1981 
 - 244p.:  28cm. 
<br/><br/><label>ISBN: </label>0877571481 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Congresses<br/>Service industries--Congresses