TY  - BOOK
AU  - King,William Richard,1938-
TI  - Marketing management information systems
SN  - 0884053946
PY  - 1977///
CY  - New York
PB  - Petrocelli/Charter
KW  - Information storage and retrieval systems
KW  - Marketing
KW  - Management
N1  - Includes bibliographies and index
ER  -