King, William Richard, 1938- <br/><br/>
Marketing management information systems 
William R. King 
 - New York :  Petrocelli/Charter,  1977 
 - x, 213 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0884053946 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Information storage and retrieval systems--Marketing--Management