Wiechmann, Ulrich E <br/><br/>
Marketing management in multinational firms 
the consumer packaged goods industry / Ulrich E. Wiechmann 
 - Praeger :  New York ,  1976 
 - xi, 103 p. :  ill. ;  24 cm. 
<br/><br/>Bibliography: p. 94-103. 
<br/><br/><label>ISBN: </label>0275558509 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>International business enterprises