TY  - BOOK
AU  - Sethi,S.Prakash
AU  - Sheth,Jagdish N.
TI  - Marketing management: with introductory text, advanced readings, and selected annotated bibliography
SN  - 0876205937
PY  - 1973///
CY  - Pacific Palisades, Calif
PB  - Goodyear Pub. Co
KW  - Marketing
KW  - Addresses, essays, lectures
KW  - International business enterprises
ER  -