Sethi, S. Prakash <br/><br/>
Marketing management  with introductory text, advanced readings, and selected annotated bibliography 
S. Prakash Sethi, Jagdish N. Sheth 
 - Pacific Palisades, Calif:  Goodyear Pub. Co,  1973 
 - xxi, 293 p. :  ill. ;  23 cm. 
 - Multinational Business Operations  3 .
<br/><br/><label>ISBN: </label>0876205937 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Addresses, essays, lectures<br/>International business enterprises--Addresses, essays, lectures