Bonoma, Thomas V. <br/><br/>
Marketing management  text and cases 
Thomas V. Bonoma, Thomas J. Kosnik 
 - Homewood, Ill.:  Irwin,  1990 
 - 930 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>0256079927 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States--Management--Case studies