Assael, Henry <br/><br/>
Marketing management  strategy and action 
Henry Assael 
 - Boston :  PWS-KENT Pub. Co.,  1985 
 - 750 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>0534047882 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management