TY  - BOOK
AU  - Guiltinan,Joseph
AU  - Paul,Gordon W.
TI  - Marketing management: strategies and programs
SN  - 0070489718
PY  - 1994///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -