Guiltinan, Joseph <br/><br/>
Marketing management  strategies and programs 
Joseph P. Guiltinan, Gordon W. Paul 
 - 5th ed. 
 - New York :  McGraw-Hill ,  1994 
 - 480 p. ;  23 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070489718  RM184.27 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management