Lazer, William <br/><br/>
Marketing management  foundations and practices 
William Lazer, James D. Culley 
 - Boston :  Houghton Mifflin,  1983 
 - xxiv, 869 p.:  ill.;  24 cm 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management