TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning, implementation, and control 
SN  - 0132435101
PY  - 1997///
CY  - Upper Saddle River, N. J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -