Kotler, Philip. <br/><br/>
Marketing management :  analysis, planning, implementation, and control / 
Philip Kotler. 
 - 9th ed. 
 - Upper Saddle River, N. J. :  Prentice-Hall,  1997. 
 - 789 [35] p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0132435101  RM201.60 0132613638 (pbk.)  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.