Kotler, Philip <br/><br/>
Marketing management  analysis, planning, and control 
Philip Kotler 
 - 4th ed. 
 - Englewood Cliffs, N.J.:  Prentice-Hall,  1980 
 - xi, 722 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0135579759 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management