Kotler, Philip <br/><br/>
Marketing management :  analysis planning, and control / 
Philip Kotler 
 - Englewood Cliffs, N. J. :  Prentice-Hall,  1967 
 - 628 p. :  ill. ;  24 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management