Kotler, Philip <br/><br/>
Marketing management  analysis, planning, and control 
/ Philip Kotler 
 - Englewood Cliffs, N.J.:  Prentice-Hall,  1967 
 - 628 p. :  ill. ;  25 cm. 
<br/><br/>Bibliographical footnotes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management