TY  - BOOK
AU  - Hughes,George David
TI  - Marketing management: a planning approach
SN  - 0201030578
PY  - 1978///
CY  - Reading, Mass.
PB  - Addison-Wesley
KW  - Marketing management
KW  - Case studies
KW  - Marketing
N1  - Includes bibliographies and index
ER  -