Hughes, George David <br/><br/>
Marketing management  a planning approach 
G. David Hughes 
 - Reading, Mass.:  Addison-Wesley,  1978 
 - xxviii, 576 p.:  ill;  25 cm 
 - Addison-Wesley series in marketing .
<br/><br/>Includes bibliographies and index 
<br/><br/><label>ISBN: </label>0201030578 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Marketing management--Case studies<br/>Marketing