TY  - BOOK
AU  - Phelps,Dudley Maynard
AU  - Westing,John Howard,1911-
TI  - Marketing management
PY  - 1968///
CY  - Ill
PB  - R.D. Irwin : Homewood
KW  - Marketing
KW  - Management
KW  - Sales management
N1  - First ed. published in 1951 under title: Sales management; policies and procedures; Includes bibliographies
ER  -