Shapiro, Stanley J <br/><br/>
Marketing management 
readings in operational effectiveness by Stanley J. Shapiro and Jean-Charles Chebat 
 - New York :  Harper & Row ,  1974 
 - xv, 301 p.: illus.; 28 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>0060459557 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management