Marketing in the tourism industry  the promotion of destination regions 
edited by Brain Goodall and Gregory Ashworth 
 - London :  Routledge,  1988 
 - 244 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0415045452 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourist trade--Marketing