Udell, Jon G <br/><br/>
Marketing in an age of change 
Jon G. Udell, Gene R. Laczniak 
 - New York :  Wiley,  1981 
 - 577p. :  ill. ;  24cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0471081698 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing management